Tourism Malaysia has teamed up with the Malaysian Budget & Business Hotel Association (MyBHA) Penang Chapter and Trip.com to launch the Hello Penang Campaign. It aims to boost tourism promotion at home and abroad.
The campaign focuses on hotel stays in Penang, bookable through the Trip.com platform. It also aims to revive local tourism activity, raise hotel occupancy rates and support the growth of Penang’s tourism economy and hospitality industry.
MyBHA Penang Chapter coordinates the participation of member hotels in the state. Trip.com is the official platform and provides marketing and promotional support, as well as online booking facilities.
Tourism Malaysia Northern Region director Abdul Hadi Che Man officially launched the campaign. MyBHA Penang Chapter chairman Andy Lau Eng Leong, representatives from Trip.com’s marketing team and MAH Penang Chapter president Dato’ Tony Goh also attended. The launch took place at Hotel Malaysia in George Town, one of the participating hotels.
The campaign runs for three weeks, from 7 to 27 October 2026. Guests get a RM20 discount per night during this period. Bookings made in the promotional period can be used for stays until 30 April 2027. Trip.com and the participating hotels also offer cash rebates and other promotions.
The campaign targets up to 10,000 room bookings through MyBHA Penang Chapter member hotels on Trip.com. Recent visitor numbers support this target.
Malaysia recorded 28.8 million international visitor arrivals from January to August 2026. This is 1.8 per cent higher than the 28.2 million recorded in the same period in 2025. Domestic visitor arrivals reached 151.6 million in the first half of 2026. This is a 5.6 per cent increase from the 143.5 million recorded in the same period last year.
Trip.com has an estimated 6.67 million registered members. The partnership gives Penang a wider reach in both domestic and international markets. It is expected to lift demand for local accommodation. It should also bring economic spillover benefits to tourism players, related businesses and local communities.
Penang offers a wide range of tourism products and experiences. These include heritage, gastronomy, arts and culture, nature and urban attractions. Tourism Malaysia says continued promotion and strategic collaboration with industry players can strengthen Penang’s appeal as a sustainable and culturally rich destination.
Tourism Malaysia will keep working with industry stakeholders and strategic partners. It plans to diversify its promotional approaches, expand market reach and support the sustainability and competitive growth of the national tourism industry.
The public can get more details on the campaign and the list of participating hotels by contacting MyBHA Penang Chapter at +60 16-526 8133 or visiting www.mybha-penang.org
