Iconic Penang Signs Franchise Agreement With Marriott International for the Iconic Marjorie Hotel


GEORGE TOWN: Iconic Penang Sdn Bhd (“ICONIC”) proudly announces the signing of a franchise agreement with the renowned Marriott International (“MARRIOTT”). This agreement marks a significant milestone as the upcoming 298-room Iconic Marjorie Hotel in Penang becomes part of the Tribute Portfolio, a prestigious segment within Marriott International’s extensive portfolio of brands, travel programs, and immersive experiences.

Housing and Environment EXCO YB Dato’ Seri Sundarajoo Somu, Tourism and Creative Economy EXCO YB Tuan Wong Hon Wai (黄汉伟), Iconic Group Chairman Dato’ Seri Tan Kean Tet (陈建得), Chief Minister of Penang, YAB Tuan Chow Kon Yeow (曹观友), Marriott International Senior Vice President of Development (Asia Pacific excluding China) Kevin Chen (陈智能), Local Government and Town & Country Planning EXCO YB Tuan Jason H’ng Mooi Lye (方美铼) and Bukit Tengah ADUN YB Tuan Gooi Hsiao Leung (魏晓隆) at the franchise agreement ceremony at Iconic Hotel Penang. Photo from Iconic Penang.

The official signing ceremony took place at the Iconic Hotel, and was attended by esteemed dignitaries, including YAB Tuan Chow Kon Yeow, the Chief Minister of Penang, YB Tuan Wong Hon Wai, EXCO for Tourism and Creative Economy, YB Dato’ Seri Sundarajoo Somu, EXCO for Housing and Environment, YB Tuan Jason Hing Mooi Lye, Penang state EXCO for Local Government and Town & Country Planning and YB Tuan Gooi Hsiao Leung, Bukit Tengah ADUN.

Welcoming speech by Executive Director of Iconic Group, Mr James Tan

Dato’ Seri Tan Kean Tet, Chairman of Iconic Group, expressed his enthusiasm for this partnership, stating, “As we continue to build our presence in the hotel industry, we have sought to work with only the most desirable partners. Marriott International is the world’s largest hotel company and has consistently delivered the highest levels of service, style and sophistication. I believe our partnership will further unlock the potential value of Iconic’s property and hotel assets, leveraging Marriott’s extraordinary brand and presence. We are honored to work with Marriott International and look forward to bringing Penang a truly five-star hotel experience, as part of the Tribute Portfolio family.”

Kevin Chen, Senior Vice President – Development, Asia Pacific excluding China, Marriott International

Kevin Chen, Senior Vice President – Development, Asia Pacific excluding China, Marriott International, shared his excitement about this venture, stating, “We are excited to be part of such a unique property and a chapter in Penang’s ever-evolving story. We look forward to growing and fostering a close and long-term relationship with Iconic Group as we welcome them to our community of owners and strive to continue creating mutually beneficial opportunities. Each Tribute Portfolio hotel celebrates individuality, and I have no doubt that Iconic Marjorie Hotel, Penang will exceed expectations in offering both leisure and business travelers a thoroughly enjoyable stay and a fresh, colorful, and deeply meaningful perspective of Penang.”

YB Wong Hon Wai, Penang State EXCO for Tourism & Creative Economy

Set to open its doors in 2024, the Iconic Marjorie Hotel, a Tribute Portfolio Hotel, will stand as a new landmark in the heart of Bayan Lepas, Penang. To enhance the hotel’s interior design, Iconic Group has enlisted the expertise of Hirsch Bedner Associates (HBA), ranked #1 in Interior Design’s list of top hospitality design firms. HBA, with a legacy dating back to 1965, is widely recognized as a pioneer and influencer in the field of hospitality design on a global scale. Through this collaboration, Iconic Marjorie Hotel aims to elevate and enrich its brand experience, ensuring that every guest enjoys the highest standards of design excellence. HBA’s contribution will add significant value to the hotel, promising an exceptional and unforgettable experience for all guests.

YAB Chow Kon Yeow, Chief Minister of Penang

In line with Iconic Group’s commitment to advancing sustainable real estate development, the Iconic Marjorie Hotel has embraced industry-recognized ESG (Environmental, Social, and Governance) standards. Notably, the Iconic Marjorie Hotel is poised to become the first hotel in Penang to achieve the prestigious Gold standard within the Green Building Index (GBI) rating system. The GBI, affiliated with the World Green Building Council (WGBC), is a green rating system designed to promote sustainability in the built environment. This achievement underscores the hotel’s dedication to environmentally responsible practices and sustainable development.

An artist’s impression of Iconic Marjorie Hotel

Situated in Bayan Lepas, often referred to as the “Silicon Valley of the East,” thanks to its concentration of global technology giants, the Iconic Marjorie Hotel boasts various event spaces and meeting rooms. It is ideally suited for seminars, workshops, business conferences, and other corporate gatherings. Notably, the hotel features the Pearl Ballroom, one of Penang’s largest grand ballrooms with a capacity of up to 850 people. Additionally, the hotel offers an all-day dining restaurant, a welcoming lobby lounge, a poolside bar, and an outdoor swimming pool, catering to the diverse needs of both leisure and business travelers.

Dato’ Seri Tan Kean Tet, Chairman of Iconic Group presenting memorabilia to YAB Chow Kon Yeow, Chief Minister of Penang

The Iconic Marjorie Hotel is envisioned as a tribute to Penang Island’s beloved Baba-Nyonya culture, reflecting the enduring themes of love and family. Guests are invited to immerse themselves in a rich tapestry of warmth and beauty passed down through generations.

The hotel aspires to be an inclusive destination, welcoming guests from all walks of life. It provides a unique opportunity to experience the captivating beauty and multicultural spirit of Penang Island, often referred to as the Pearl of the Orient. Here, the island’s rich heritage comes to life through personalized experiences, captivating design, and exceptional hospitality.

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