Lithuanian artist Ernest Zacharevic is taking legal action against AirAsia for the unauthorised use of his iconic mural, “Children on Bicycle,” which was originally painted in Penang in 2012. The mural, one of several works by Zacharevic that have become synonymous with the George Town Heritage Site, was featured on one of AirAsia’s aircraft without the artist’s consent.
Zacharevic has been vocal about the issue, stating that this is not the first time his work has been used by AirAsia without proper credit, consent, or compensation. In a Facebook post titled “AirAsia Update: It’s Time to Talk,” he detailed the repeated unauthorised use of his artwork in AirAsia’s promotional materials, including email campaigns, advertisements, in-flight magazines, and more.
“Over the years, my murals have appeared in AirAsia’s email campaigns, advertisements, in-flight magazines, printed banners, and more—all without proper credit, consent, or compensation,” Zacharevic wrote. He also mentioned that despite his efforts to seek an amicable resolution, AirAsia’s final offer failed to “reflect the value” of his work.
Zacharevic first brought attention to the issue in November with an Instagram story that went viral, posting a photo of the plane with the caption “I think we need to talk…” and tagging both AirAsia and its founder, Tan Sri Tony Fernandes.
He has formally requested AirAsia to stop using his artwork on several occasions, but new instances of unauthorised use have repeatedly emerged. Zacharevic expressed his disappointment and frustration with AirAsia’s response, which he described as following a “familiar pattern—issuing standard corporate statements, denying awareness of past infringements, and prolonging discussions”.
Zacharevic emphasized that this issue is not just about him but affects the entire artistic community. “This repeated behaviour sets a harmful precedent—that artists’ work can be exploited without consequence. It’s not just about me—it affects the entire artistic community,” he said. He also highlighted his responsibility to stand up for all artists to challenge this narrative and demand accountability.
Before proceeding with the legal action, Zacharevic welcomed questions and comments from the public, noting that once he files the case, he won’t be able to comment further. He anticipates a lengthy legal process and appreciates the support of his fans and the broader community.
Sources:
- https://www.thestar.com.my/news/nation/2025/01/24/lithuanian-artist-ernest-zacharevic-to-sue-airasia-over-unauthorised-use-of-murals
- https://www.nst.com.my/news/crime-courts/2025/01/1165724/lithuanian-street-artist-haul-airasia-court
- https://www.malaymail.com/news/malaysia/2025/01/24/artist-ernest-zacharevic-to-sue-airasia-for-using-his-mural-without-consent/164447
