Hunza Properties Berhad’s first-ever Snow-vember festival successfully transformed Auto City Concept Hall into a festive destination, drawing tens of thousands of visitors over three days. The event marked one of Penang’s largest early Christmas celebrations this year, running from 10am to 11pm 14th to 16th November 2025 with winter-themed installations, family entertainment and interactive attractions.
The festival attracted diverse crowds including families, young professionals, pet lovers, content creators and festive enthusiasts. The three-day celebration established itself as one of the most talked-about year-end community events in the state.
State Leader Officiates Opening Ceremony
YB Dato’ Seri Sundarajoo A/L Somu, Penang State EXCO for Housing and Environment, graced the official opening ceremony. The event brought together state leadership, industry players and the wider Penang community in a show of collaboration.
Dato’ Seri Khor Teng Tong, Group Founder and Executive Advisor of Hunza, attended alongside Ms Khor Tze Ming, Group Executive Director, and Dato’ Lily, Group CEO of Sales and Marketing. Business partners and industry guests witnessed the ceremony, which symbolised the partnership between government, business and community in enhancing urban lifestyle experiences in Penang.
Interactive Zones Draw Massive Crowds
The festival featured multiple experiential zones designed to entertain visitors of all ages. Each zone attracted significant foot traffic throughout the three days.
The Cash Tornado Arena became one of the most popular attractions. Hundreds of participants queued daily for the high-energy challenge, turning it into one of the most photographed zones at the festival.
The Leng Leng Christmas Market hosted nearly 100 curated vendors and festive pop-ups. Local craftspeople and entrepreneurs showcased handmade goods, limited-edition festive products and creative merchandise. The market captured the spirit of local craftsmanship and displayed strong community energy.
Happy Zoo Paradise and the Pet Grooming Zone welcomed families and animal lovers. Visitors enjoyed interactive moments with gentle animals in a warm atmosphere. Pet grooming stations catered to pet parents who brought their furry companions along for the festivities.
Snow Wonderland featured scheduled “snowfall shows” that created a wintry holiday atmosphere. The zone attracted large crowds during evening sessions, with visitors lining up to capture magical photo opportunities. The simulated snow experience proved particularly popular among those experiencing winter conditions for the first time.
The Immersive VR Adventure Zone appealed to younger visitors and technology enthusiasts. The digital experience offered an engaging introduction to Hunza’s property projects through VR storytelling, allowing guests to explore developments in an interactive format.
The Christmas Outfit Contest encouraged visitors of all ages to dress in creative, colourful outfits. Participants added greatly to the festive mood across all three days, with costumes ranging from traditional Christmas themes to imaginative interpretations.
Community Programmes Unite Through Movement and Music
Two special programmes became defining highlights of Snow-vember, strengthening community connection through shared activities.
Move U Fitness Dance Night on Day 2 brought together more than 250 participants under the night sky. The 90-minute outdoor dance session attracted families, fitness lovers and casual participants who joined for an evening of movement, rhythm and joy. The session lit up Saturday night with energy and collective celebration.
The Flash Mob Finale on Day 3 transformed the final evening into a social media sensation. The surprise performance drew crowds who gathered to record and share the lively routine online. Videos spread across social platforms, pushing Snow-vember’s online presence to new heights and extending the festival’s reach beyond physical attendees.
These programmes reinforced Snow-vember as a community-centric celebration, uniting people through shared experience and festive excitement. The events demonstrated Hunza’s commitment to creating people-oriented experiences that foster joy, belonging and meaningful connection.
Senze@PICC Show Unit Offers Lifestyle Preview
Festival visitors gained rare access to a fully-furnished show unit of Senze@PICC, displayed directly within Auto City Concept Hall. The curated interior showcased smart home features and thoughtful layout design, offering guests a first-hand glimpse into the modern, move-in-ready lifestyle planned for future residents.
Each unit demonstrates carefully designed layouts, smart home systems, designer finishes and resort-style living. The spaces are tailored for young professionals and modern families seeking contemporary housing solutions.
Senze@PICC represents the second phase of the Penang International Commercial City (PICC) development in Bayan Lepas. The project offers fully furnished homes with direct connectivity advantages. A sky bridge links residents to the upcoming PICC shopping mall, which in turn connects to the future LRT station within walking distance. This integrated design provides residents with seamless access to retail, dining and public transport.
The development features up to 70 thoughtfully curated lifestyle facilities designed to elevate modern living. These amenities cater to diverse resident needs, from fitness and recreation to social spaces and relaxation zones.
Construction of Senze@PICC remains on schedule. Six show units operate daily from 10am to 6pm at PICC Sales Gallery in Bayan Lepas, welcoming the public for viewing and consultation.
Hunza DoubleUP Campaign Offers Major Rewards
Hunza Properties used the Snow-vember platform to spotlight its latest homebuyer campaign. Hunza DoubleUP is a reward programme designed to enhance the home ownership experience at Muze@PICC and Senze@PICC.
The campaign provides an impressive RM2,000,000 total reward pool, subject to terms and conditions. Every purchaser of a Muze@PICC or Senze@PICC home gains the possibility of not just owning a dream residence, but also moving closer towards a brand-new car.
Hunza DoubleUP features a multi-tier reward structure that gives homebuyers multiple reasons to celebrate their purchase.
Instant rewards include a POPMART blind box and mystery gift upon purchase, subject to terms and conditions. This immediate gratification adds excitement to the buying process.
Bi-annual lucky draws give homebuyers the chance to win prizes worth up to RM100,000, with terms and conditions applying. These regular draws maintain engagement with purchasers throughout their ownership journey.
The grand draw offers a remarkable RM600,000 in Hunza Diamond Car Credits, subject to terms and conditions. Winners can redeem these credits at partnered automobile dealerships, bringing the dream of car ownership within reach.
The campaign aims to inspire confidence and add excitement to the home ownership journey. Hunza DoubleUP reinforces the brand’s commitment to delivering value, delight and memorable experiences to its purchasers.
Building Community Through Experience
Snow-vember showcased Hunza Properties Group’s commitment to enriching Penang’s lifestyle landscape beyond property development. The event demonstrated the company’s focus on meaningful, people-oriented experiences that activate community spaces.
Through curated activities, family-friendly programming and festive engagement, Snow-vember activated Bukit Mertajam as a vibrant community destination. The festival welcomed thousands to celebrate together, transforming a commercial space into a gathering point for shared joy.
Hunza Properties stated it will continue hosting community-driven events that foster joy, belonging and meaningful connection. These initiatives aim to strengthen the social fabric of Penang and create warmer urban living experiences for residents and visitors alike.
The success of Snow-vember sets a precedent for future community celebrations. The festival proved that large-scale public events can unite diverse groups while showcasing property developments in an accessible, engaging format.
